Most business is conducted between people who like each other, people with credibility, and people who can be trusted. In short, people often simply do business with people they want to hang out with.
If you are just trying to sell, sell, sell, all the time it can be a turn-off. Relax, be a good person, show that you know what you’re doing, but be cool in the doing of it, and try not to be “on” all the time. It’s exhausting for many people, and they may simply get tired of you.
If you’re cool, and know a thing or two, and you’re a fun person to be around, you may find that business picks up for you. Besides, you get to be the fun person you really are, right?
